PIXEL IS THE NEW PAGE
Advertising Campaign
Advertising Campaign
A fictional advertising campaign for when/if Vogue transitions
from being a print magazine to an exclusively digital format.
from being a print magazine to an exclusively digital format.
The objective of this project was to announce the digital renovation of Vogue
in a way that would excite the traditional Vogue audience. A digital Vogue allows
for opportunities in motion and interactivity for which the print version is not capable,
so the print advertising campaign had to indicate these digital possibilities.
The tag line "Pixel Is The New Page" recalls Vogue's undeniable influence in the
fashion industry - if it's in Vogue, it's en vogue.
Pratt Institute
Fall 2013
A re-design of the current Vogue website de-clutters the content and emphasizes the magazine's iconic photography.
A social media campaign would consist of posting a series of pixelized iconic fashion pieces to facebook, twitter, instagram, pinterest, and tumblr. The public would be re-directed to the Vogue website, where they would be able to guess the designer for a chance of winning a prize.
Each night, the correct answer is revealed and a winner is selected. Participants may then click through to learn more about the highlighted designer.
Images courtesy Ava Smith | Vogue Brasil julho 2013 (Photography: Zee Nunes)
